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China’s CAC proposes embedded labels for AI-generated content and visible labels where it could mislead
See how this story connectsThe Cyberspace Administration of China released draft Measures for Labelling AI-Generated Synthetic Content for comment on 14 September 2024, with comments due by 14 October. Providers would embed implicit labels in file metadata naming the provider and a content ID, and add visible labels to text, audio, images, video and virtual scenes where the service falls under Article 17(1) of the deep synthesis rules. Distribution platforms would check metadata, flag confirmed or suspected AI content and give users a way to declare it, and app stores would check that apps offer labelling.
Why it matters
AI providers, social platforms and app stores serving China were given the design of a labelling regime that became binding in September 2025.
- When
- 14 Sep 2024
- ID
WTA-N-2024-0063- Where
- China
- Who
- Cyberspace Administration of China
- Topics
- Labelling AI content, Deepfakes
- Rules involved
- AIGC Labelling Measures China, In force
- Deep Synthesis Provisions China, In force
- Generative AI Measures China, In force
Summary by wheresthe.ai, from CAC. Checked against the source on 9 Oct 2026.
Source copy: download the page as saved on 18 Oct 2026 (PDF). Also held by the Internet Archive.
Cite this story
WTA-N-2024-0063: “China’s CAC proposes embedded labels for AI-generated content and visible labels where it could mislead.” wheresthe.ai, 14 Sep 2024. https://wheresthe.ai/d/cn-cac-draft-ai-content-labelling-measures-2024-09/ (source: CAC: 关于《人工智能生成合成内容标识办法（征求意见稿）》公开征求意见的通知).
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