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Rules / Utah

Artificial Intelligence Policy Act (SB 149 of 2024, as amended by SB 226 and SB 332 of 2025)

In forceLawBinding

Requires disclosure of generative AI use in consumer transactions when a consumer asks and proactively only in ‘high-risk’ interactions (such as those involving sensitive personal data or significant financial, legal, medical or mental-health decisions); makes companies liable under consumer-protection law for their generative AI’s statements. Creates the Office of Artificial Intelligence Policy and an AI ‘Learning Lab’ that can grant regulatory mitigation agreements.

Why it matters

It is a light-touch disclosure regime with a sandbox, and a safe harbour applies to suppliers that give clear AI disclosures.

What it requires

Transparency to usersRegulatory sandboxPenalties

Penalties

Administrative fine up to $2,500 per violation (Division of Consumer Protection); civil penalty up to $5,000 per violation of an administrative or court order

SourceUtah State Legislature: https://le.utah.gov/Session/2025/bills/enrolled/SB0226.pdfSecondary: https://fpf.org/blog/chatbots-in-check-utahs-latest-ai-legislation/ Checked against the source on 4 Oct 2026. SB 226 (signed 27 Mar 2025) narrowed disclosure duties; SB 332 (signed 25 Mar 2025) extended the repeal date to 1 Jul 2027. 2026 bills HB 286 (AI transparency) and HB 438 (companion chatbots) failed after White House opposition.

Cite this record

WTA-R-US-UT-0001: Artificial Intelligence Policy Act (SB 149 of 2024, as amended by SB 226 and SB 332 of 2025). Utah Legislature / Governor. wheresthe.ai, https://wheresthe.ai/rule/us-ut-ai-policy-act/ (checked 4 Oct 2026).

History

  • Summary changed from …asks, and proactive disclosure in ‘high-risk’ interactions and in regulated occupations (e.g. health, legal, financial advice);… to …asks and proactively only in ‘high-risk’ interactions (such as those involving sensitive personal data or significant financial, legal, m...…

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