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PolicyMediaGovernmentSouth KoreaConfirmed

South Korea’s FTC seeks views on guidelines against AI washing in adverts

See how this story connects

Source: Yonhap News Agency

South Korea’s Fair Trade Commission said on Thursday it is collecting public opinion on draft guidelines against AI washing, advertisements exaggerating products’ use of artificial intelligence, through 11 November. The guidelines cover four categories of potential violations of the Act on Fair Labeling and Advertising. The FTC cited electric hot-water heating mats, cat litter boxes, pillows and weight-control shakes marketed as AI products.

Why it matters

The guidelines are not legally binding. The FTC says they will help businesses prevent potential violations of the advertising law and help consumers make rational choices.

When
22 Oct 2026
ID
WTA-N-2026-0363
Who
Fair Trade Commission

Summary by wheresthe.ai, from Yonhap News Agency. Checked against the source on 22 Oct 2026.

Read the original at Yonhap News Agency

Source copy: download the page as saved on 22 Oct 2026 (PDF). Also held by the Internet Archive.

Cite this story

WTA-N-2026-0363: “South Korea’s FTC seeks views on guidelines against AI washing in adverts.” wheresthe.ai, 22 Oct 2026. https://wheresthe.ai/d/kr-south-korea-s-ftc-seeks-views-on-guidelines-against-ai-wa-2026-10/ (source: Yonhap News Agency).

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