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Latest / Media, elections and online safety

Rule changeMediaCaliforniaConfirmed

California requires large AI providers to label generated media and offer a detection tool

See how this story connects

Source: Senator Josh Becker: Governor signs AI transparency billAlso reported by Foley & Lardner

Governor Gavin Newsom signed SB 942, the California AI Transparency Act by Senator Josh Becker, on 19 September 2024. Providers of generative AI systems with more than one million monthly users must embed hidden provenance disclosures in AI-generated images, video and audio, let users add a visible label, and offer a free tool that checks whether content came from their system.

Why it matters

The largest generative AI providers serving Californians must build watermarking and free detection into image, video and audio products.

When
19 Sep 2024
ID
WTA-N-2024-0181
Who
California Legislature; Gavin Newsom, Josh Becker
Rules involved

Summary by wheresthe.ai, from Senator Josh Becker and the reporting credited above. Checked against the source on 9 Oct 2026.

Read the original at Senator Josh Becker

Source copy: download the page as saved on 18 Oct 2026 (PDF). Also held by the Internet Archive.

Next stop on this Storyline: What happened nextCalifornia law makes generative AI developers publish summaries of training data

Cite this story

WTA-N-2024-0181: “California requires large AI providers to label generated media and offer a detection tool.” wheresthe.ai, 19 Sep 2024. https://wheresthe.ai/d/us-ca-sb942-ai-transparency-act-signed-2024-09/ (source: Senator Josh Becker: Governor signs AI transparency bill).

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