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Latest / Government and geopolitics

Rule changeGovernmentMediaUtahReported

Utah enacts AI Policy Act with disclosure duties and a state AI office

See how this story connects

Source: Greenberg Traurig: Utah enacts first AI-focused consumer protection legislation in USAlso reported by GovTech

Governor Spencer Cox signed SB 149, the Artificial Intelligence Policy Act, on 13 March 2024; it took effect on 1 May 2024. Businesses using generative AI with consumers in activities overseen by the Division of Consumer Protection must disclose it when asked, and licensed professions such as medicine and mental health must disclose it up front. The law created an Office of Artificial Intelligence Policy in the Department of Commerce, a learning laboratory, and 12-month regulatory mitigation agreements, with fines of up to $2,500 per violation.

Why it matters

Companies using chatbots with Utah consumers cannot blame the AI to escape consumer-protection liability, and AI firms can apply for time-limited relief from state rules.

When
13 Mar 2024
ID
WTA-N-2024-0168
Where
Utah
Who
Utah Office of Artificial Intelligence Policy, Utah Department of Commerce, Utah Division of Consumer Protection; Spencer Cox
Rules involved

Summary by wheresthe.ai, from Greenberg Traurig and the reporting credited above. We could not open the primary document, so it is marked Reported. Checked against the source on 9 Oct 2026.

Read the original at Greenberg Traurig

Source copy: download the page as saved on 18 Oct 2026 (PDF). Document the source offers: document 1 (PDF). Also held by the Internet Archive.

Next stop on this Storyline: Led toUtah sets disclosure, advertising and data rules for mental health chatbots

Cite this story

WTA-N-2024-0168: “Utah enacts AI Policy Act with disclosure duties and a state AI office.” wheresthe.ai, 13 Mar 2024. https://wheresthe.ai/d/us-ut-sb149-ai-policy-act-signed-2024-03/ (source: Greenberg Traurig: Utah enacts first AI-focused consumer protection legislation in US).

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