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Latest / Health and life sciences

Rule changeHealthUtahReported

Utah sets disclosure, advertising and data rules for mental health chatbots

See how this story connects

Source: Wilson Sonsini: Utah enacts mental health chatbot lawAlso reported by Future of Privacy Forum

Governor Spencer Cox signed HB 452 on 25 March 2025. Suppliers of mental health chatbots must disclose that users are talking to AI before first use, after seven days without use and whenever asked; may not sell or share users’ health information or input; and may not use what users say to target ads. Suppliers that keep specified documentation and file a written safety policy with the Division of Consumer Protection gain an affirmative defence against unlicensed-practice or unprofessional-conduct allegations, and violations carry fines of up to $2,500 each.

Why it matters

Companies offering AI mental health chatbots in Utah must keep user health data private and label ads, with a safe harbour for those documenting their safety work.

When
25 Mar 2025
ID
WTA-N-2025-0096
Where
Utah
Who
Utah Division of Consumer Protection; Spencer Cox
Rules involved

Summary by wheresthe.ai, from Wilson Sonsini and the reporting credited above. We could not open the primary document, so it is marked Reported. Checked against the source on 9 Oct 2026.

Read the original at Wilson Sonsini

Source copy: download the page as saved on 18 Oct 2026 (PDF). Also held by the Internet Archive.

Earlier in this Storyline: What led hereUtah enacts AI Policy Act with disclosure duties and a state AI office

Cite this story

WTA-N-2025-0096: “Utah sets disclosure, advertising and data rules for mental health chatbots.” wheresthe.ai, 25 Mar 2025. https://wheresthe.ai/d/us-ut-hb452-mental-health-chatbots-2025-03/ (source: Wilson Sonsini: Utah enacts mental health chatbot law).

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