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Enforcement or court caseMediaUKConfirmed

ICO issues Snap a preliminary enforcement notice over its My AI chatbot

See how this story connects

Source: Information Commissioner’s OfficeAlso reported by DAC Beachcroft

The Information Commissioner’s Office issued Snap a preliminary enforcement notice on 6 October 2023, provisionally finding that Snap had not properly assessed the privacy risks of My AI, its GPT-based chatbot in Snapchat, before launch, particularly for users aged 13 to 17. My AI reached UK Snapchat+ subscribers in February 2023 and the wider UK user base in April 2023. A final notice could have required Snap to stop processing data for My AI in the UK until it completed an adequate risk assessment.

Why it matters

Companies adding generative AI chatbots to consumer apps were put on notice that the UK data regulator expects a full data protection risk assessment, covering children, before launch.

When
6 Oct 2023
ID
WTA-N-2023-0100
Who
Information Commissioner’s Office, Snap; John Edwards
Authority
Information Commissioner’s Office
Target
Snap
Action
preliminary enforcement notice
Status
closed · Enforcement ledger

Summary by wheresthe.ai, from Information Commissioner’s Office and the reporting credited above. Checked against the source on 9 Oct 2026.

Read the original at Information Commissioner’s Office

Source copy: download the page as saved on 21 Oct 2026 (PDF). Also held by the Internet Archive.

Next stop on this Storyline: What happened nextICO secures data protection changes from ten AI developers and opens agent inquiry

Cite this story

WTA-N-2023-0100: “ICO issues Snap a preliminary enforcement notice over its My AI chatbot.” wheresthe.ai, 6 Oct 2023. https://wheresthe.ai/d/gb-ico-snap-my-ai-preliminary-notice-2023-10/ (source: Information Commissioner’s Office).

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