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SEC proposes conflict rules for brokers and advisers using predictive data analytics

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Source: U.S. Securities and Exchange CommissionAlso reported by SEC (Gensler remarks, 17 July 2023)

The SEC proposed rules on 26 July 2023 that would require broker-dealers and investment advisers to assess whether their use of predictive data analytics and similar technology with investors puts the firm’s interests first, and to eliminate or neutralise any such conflict. Firms would need written policies and records. Chair Gary Gensler had told the National Press Club on 17 July that AI could encourage herding and that he had asked staff for proposals on these conflicts. The SEC withdrew the proposal in June 2025.

Why it matters

US brokers and advisers using AI in apps, nudges and recommendations faced a proposed duty, later withdrawn, to find and remove conflicts in those tools.

When
26 Jul 2023
ID
WTA-N-2023-0078
Who
SEC; Gary Gensler

Summary by wheresthe.ai, from U.S. Securities and Exchange Commission and the reporting credited above. Checked against the source on 9 Oct 2026.

Read the original at U.S. Securities and Exchange Commission

Source copy: download the page text as saved on 18 Oct 2026 (PDF). Also held by the Internet Archive.

Next stop on this Storyline: Led toFSOC names AI as a vulnerability in the US financial system

Cite this story

WTA-N-2023-0078: “SEC proposes conflict rules for brokers and advisers using predictive data analytics.” wheresthe.ai, 26 Jul 2023. https://wheresthe.ai/d/us-sec-predictive-data-analytics-proposal-2023-07/ (source: U.S. Securities and Exchange Commission).

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