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SAG-AFTRA video game performers strike over AI digital replicas

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SAG-AFTRA called a strike against major video game companies under its Interactive Media Agreement, effective 12:01 a.m. on 26 July 2024, after about a year and a half of talks. The dispute centred on consent and pay for digital replicas of performers’ voices and likenesses; the strike lasted about 11 months until members ratified a deal in July 2025.

Why it matters

Game studios including Activision, Electronic Arts and Disney Character Voices had to settle AI replica terms with performers before hiring union talent again.

When
26 Jul 2024
ID
WTA-N-2024-0114
Who
SAG-AFTRA, Activision, Electronic Arts, Disney Character Voices, Take-Two Interactive, Warner Bros. Games

Summary by wheresthe.ai, from SAG-AFTRA and the reporting credited above. Checked against the source on 9 Oct 2026.

Source copy: download the page as saved on 21 Oct 2026 (PDF). Also held by the Internet Archive.

Next stop on this Storyline: Led toSAG-AFTRA ratifies four-year studio deal restricting synthetic performers

Cite this story

WTA-N-2024-0114: “SAG-AFTRA video game performers strike over AI digital replicas.” wheresthe.ai, 26 Jul 2024. https://wheresthe.ai/d/us-sag-aftra-video-game-strike-2024-07/ (source: SAG-AFTRA).

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