SAG-AFTRA video game performers strike over AI digital replicas
See how this story connectsSAG-AFTRA called a strike against major video game companies under its Interactive Media Agreement, effective 12:01 a.m. on 26 July 2024, after about a year and a half of talks. The dispute centred on consent and pay for digital replicas of performers’ voices and likenesses; the strike lasted about 11 months until members ratified a deal in July 2025.
Why it matters
Game studios including Activision, Electronic Arts and Disney Character Voices had to settle AI replica terms with performers before hiring union talent again.
- When
- 26 Jul 2024
- ID
WTA-N-2024-0114- Where
- United States
- Who
- SAG-AFTRA, Activision, Electronic Arts, Disney Character Voices, Take-Two Interactive, Warner Bros. Games
- Topics
- Jobs and the workforce, Deepfakes
Summary by wheresthe.ai, from SAG-AFTRA and the reporting credited above. Checked against the source on 9 Oct 2026.
Source copy: download the page as saved on 21 Oct 2026 (PDF). Also held by the Internet Archive.
Cite this story
WTA-N-2024-0114: “SAG-AFTRA video game performers strike over AI digital replicas.” wheresthe.ai, 26 Jul 2024. https://wheresthe.ai/d/us-sag-aftra-video-game-strike-2024-07/ (source: SAG-AFTRA).
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