Latest
  1. Johns Hopkins Bayview tells 3,182 patients an employee put their health data into a public AI tool
  2. China’s AI compute access expected to double in 2027, with US-designed chips about 65 per cent
  3. UK commits £100m to national AI Biosecurity Lab
  4. Moonshot AI releases Kimi K3.1 Pro with 1-million-token context window
  5. Residents in Newport and Cardiff oppose hyperscale datacentres near homes
  6. Study: Grok 4.7 picked Republicans in 92% of forced midterm answers, GPT-6.1 Sol picked Democrats in 97%
  7. Attackers exploiting the PHP flaws hand the break-in to AI agents, Unit 42 says
  8. Elvis Presley’s rightsholders sue Anthropic over training on 274 songs

Latest / Media, elections and online safety

Rule changeMediaPennsylvaniaConfirmed

Pennsylvania enacts law requiring AI labels on misleading ads

See how this story connects

Source: Pennsylvania General AssemblyAlso reported by The Verge

Governor Josh Shapiro signed SB 806, the Artificial Intelligence Deceptive Advertising Act (Act 99 of 2026), on 22 October. Advertisers may not knowingly, recklessly or willfully spread an ad that uses AI-generated or significantly AI-modified content in a way that creates a false impression of a product’s nature, origin or authenticity without a clear and conspicuous label saying the ad contains AI-made content. The label must appear when the content is first shown, in the same medium and, where technically feasible, be hard to remove; content that is evidently fictional, parody, satire, commentary or text only is exempt.

Why it matters

From 60 days after signing, the Attorney General and district attorneys can seek injunctions against unlabelled AI ads in Pennsylvania, and courts can impose fines of up to $3,000 plus legal costs.

When
22 Oct 2026
ID
WTA-N-2026-0412
Where
Pennsylvania
Who
Pennsylvania General Assembly, Governor of Pennsylvania, Pennsylvania Attorney General; Josh Shapiro, Nick Pisciottano
Topics
Labelling AI content, Deepfakes, Consumer protection

Summary by wheresthe.ai, from Pennsylvania General Assembly and the reporting credited above. Checked against the source on 25 Oct 2026.

Read the original at Pennsylvania General Assembly

Source copy: download the page as saved on 25 Oct 2026 (PDF). Document the source offers: document 1 (PDF). Also held by the Internet Archive.

Cite this story

WTA-N-2026-0412: “Pennsylvania enacts law requiring AI labels on misleading ads.” wheresthe.ai, 22 Oct 2026. https://wheresthe.ai/d/us-pa-ai-deceptive-advertising-act-2026-10/ (source: Pennsylvania General Assembly).

Spotted an error? Email [email protected].