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PolicyMediaGovernmentIndiaReported

India’s IT ministry tells platforms to label AI content, then drops its approval rule

See how this story connects

Source: JSA: Revised MeitY advisory on deployment of AI modelsAlso reported by Inc42

India’s Ministry of Electronics and Information Technology issued an advisory on 1 March 2024 telling intermediaries and platforms to get explicit government permission before offering under-tested or unreliable AI models to users in India, to label such models and to file an action-taken report. A revised advisory on 15 March removed the permission requirement and instead required platforms to tell users that outputs may be unreliable, for example through a consent pop-up, and to label AI-generated content with labels, metadata or unique identifiers.

Why it matters

AI developers and platforms serving India were told to label synthetic content and warn users about unreliable outputs, the duties India later wrote into its 2026 IT Rules amendment.

When
1 Mar 2024
ID
WTA-N-2024-0057
Where
India
Who
MeitY
Rules involved

Summary by wheresthe.ai, from JSA and the reporting credited above. We could not open the primary document, so it is marked Reported. Checked against the source on 9 Oct 2026.

Read the original at JSA

Source copy: download the page as saved on 21 Oct 2026 (PDF). Also held by the Internet Archive.

Next stop on this Storyline: Led toIndia notifies IT Rules amendment mandating deepfake labels and 3-hour takedowns

Cite this story

WTA-N-2024-0057: “India’s IT ministry tells platforms to label AI content, then drops its approval rule.” wheresthe.ai, 1 Mar 2024. https://wheresthe.ai/d/in-meity-ai-model-advisory-2024-03/ (source: JSA: Revised MeitY advisory on deployment of AI models).

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