Rules / TRAIGA / Bus. & Com. Code Section 552.051(b)-(e)
Bus. & Com. Code Section 552.051(b)-(e), TRAIGA (Texas)
Tell each consumer clearly, conspicuously and in plain language, before or at the time of interaction, that they are interacting with an AI system, even if it would be obvious, and do not use dark patterns.
WTA-R-US-TX-0001-001 Permanent ID
Scope
Applies to governmental agencies that make AI systems intended to interact with consumers available. A hyperlink to a separate page may be used.
Dates. HB 149 signed 22 Jun 2025; takes effect 1 Jan 2026 (Section 10).
Penalty. Attorney General only, after written notice and a 60-day cure period: $10,000-$12,000 per curable violation, $80,000-$200,000 per uncurable violation, $2,000-$40,000 per day of continuing violation, plus injunctions; no private right of action (Bus. & Com. Code 552.101, 552.104, 552.105).
History
- Duty changed from …consumer, before or at the time of interaction, that they are interacting with an AI system, clearly, conspicuously and in plain language...… to …consumer clearly, conspicuously and in plain language, before or at the time of interaction, that they are interacting with an AI system,...…
Cite this obligation
WTA-R-US-TX-0001-001: Bus. & Com. Code Section 552.051(b)-(e), Texas Responsible Artificial Intelligence Governance Act (HB 149). wheresthe.ai, https://wheresthe.ai/id/WTA-R-US-TX-0001-001/ (checked 8 Oct 2026).
Other obligations under TRAIGA
Disclose to the patient or their representative that an AI system is used in their health care service or treatment no later than when the service is first provided, or as soon as reasonably possible in an emergency.
Do not develop or deploy an AI system in a way that intentionally aims to incite or encourage a person to commit self-harm, including suicide, harm another person, or commit a crime.
Do not use or deploy an AI system to assign social scores based on social behaviour or personal characteristics that lead to unjustified, disproportionate or out-of-context detrimental treatment or infringe legal rights.
Do not develop or deploy AI to uniquely identify a specific person using biometric data or scraped online images without consent where the gathering would infringe constitutional or legal rights.
Do not develop or deploy an AI system with the intent to unlawfully discriminate against a protected class in violation of state or federal law.
Do not develop or distribute AI solely to produce child sexual abuse material or unlawful sexual deepfakes, or intentionally distribute AI that conducts sexual text conversations while impersonating a child under 18.