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Latest / Media, elections and online safety

PolicyMediaInternationalConfirmed

Meta says advertisers worldwide must disclose AI-altered political and social issue ads

See how this story connects

Source: Meta

Meta said on 28 November 2023 that from early 2024 advertisers globally must disclose when they use AI or other digital methods to create or alter a political or social issue ad. Disclosure applies to realistic depictions of a real person saying or doing something they did not, of people or events that do not exist, and to altered footage of real events.

Why it matters

Political advertisers on Facebook and Instagram in every country faced a labelling duty for synthetic content before a year with national elections in dozens of countries.

When
28 Nov 2023
ID
WTA-N-2023-0118
Who
Meta

Summary by wheresthe.ai, from Meta. Checked against the source on 9 Oct 2026.

Read the original at Meta

Source copy: download the page as saved on 18 Oct 2026 (PDF). Also held by the Internet Archive.

Earlier in this Storyline: What led hereGoogle requires election advertisers to disclose synthetic content from November 2023

Cite this story

WTA-N-2023-0118: “Meta says advertisers worldwide must disclose AI-altered political and social issue ads.” wheresthe.ai, 28 Nov 2023. https://wheresthe.ai/d/meta-political-ads-ai-disclosure-2023-11/ (source: Meta).

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