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Morgan Stanley rolls out a GPT-4 assistant to its wealth management advisers

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Morgan Stanley Wealth Management made its AI @ Morgan Stanley Assistant, built on OpenAI’s GPT-4, available to financial advisers and support staff on 18 September 2023. The tool answers questions from a library of about 100,000 research reports and documents. The bank had tested it with advisers since March and was piloting a second tool, Debrief, to summarise client meetings.

Why it matters

A large Wall Street wealth manager put a generative AI assistant into daily use by its adviser force.

When
18 Sep 2023
ID
WTA-N-2023-0092
Who
Morgan Stanley, OpenAI; Jeff McMillan

Summary by wheresthe.ai, from Fortune and the reporting credited above. We could not open the primary document, so it is marked Reported. Checked against the source on 9 Oct 2026.

Source copy: download the page as saved on 18 Oct 2026 (PDF). Also held by the Internet Archive.

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Cite this story

WTA-N-2023-0092: “Morgan Stanley rolls out a GPT-4 assistant to its wealth management advisers.” wheresthe.ai, 18 Sep 2023. https://wheresthe.ai/d/us-morgan-stanley-gpt-4-adviser-assistant-2023-09/ (source: Fortune).

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