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Meta says advertisers worldwide must disclose AI-altered political and social issue ads
See how this story connectsMeta said on 28 November 2023 that from early 2024 advertisers globally must disclose when they use AI or other digital methods to create or alter a political or social issue ad. Disclosure applies to realistic depictions of a real person saying or doing something they did not, of people or events that do not exist, and to altered footage of real events.
Why it matters
Political advertisers on Facebook and Instagram in every country faced a labelling duty for synthetic content before a year with national elections in dozens of countries.
- When
- 28 Nov 2023
- ID
WTA-N-2023-0118- Where
- International
- Who
- Meta
- Topics
- Elections, Deepfakes, Labelling AI content
Summary by wheresthe.ai, from Meta. Checked against the source on 9 Oct 2026.
Source copy: download the page as saved on 18 Oct 2026 (PDF). Also held by the Internet Archive.
Cite this story
WTA-N-2023-0118: “Meta says advertisers worldwide must disclose AI-altered political and social issue ads.” wheresthe.ai, 28 Nov 2023. https://wheresthe.ai/d/meta-political-ads-ai-disclosure-2023-11/ (source: Meta).
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