Deepfakes Guidelines: Mitigating risks while fostering innovation
In forceGuidelineNon-binding
Guidance for deepfake technology developers, content creators and consumers that distinguishes malicious from beneficial uses and calls for explicit consent, personal-data protection, digital watermarking and source verification.
Why it matters
Synthetic-media tools offered in Saudi Arabia are expected to build in consent and watermarking.
What it requires
Labelling AI contentTransparency to usersData governance
SourceSaudi Press Agency: https://www.spa.gov.sa/en/N2580753Secondary: https://sdaia.gov.sa/en/SDAIA/about/Files/File0001.pdf
Checked against the source on 4 Oct 2026. SPA reported SDAIA's issuance on 8 May 2026; the guidelines document itself is dated 2025.
Cite this record
Deepfakes Guidelines: Mitigating risks while fostering innovation. Saudi Data and Artificial Intelligence Authority (SDAIA). Status: In force. wheresthe.ai, https://wheresthe.ai/rule/sa-sdaia-deepfakes-guidelines/ (verified 4 Oct 2026).
Line of Thought
Developments connected to this rule
What has happened that this rule shapes, or that shapes it. Pick one to keep following the thread.
- DevelopmentFTC begins enforcing TAKE IT DOWN Act's 48-hour removal duty for intimate deepfakes19 May 2026 · Enforcement or ruling · US
- DevelopmentOpenAI starts watermarking ChatGPT and Codex text in the EU to meet AI Act rules5 Oct 2026 · Launch · EU
- DevelopmentEU AI Office gains powers to enforce AI Act rules on general-purpose models2 Aug 2026 · Rule change · EU
- DevelopmentEU Digital Omnibus on AI enters force, delaying high-risk AI Act duties to 2027-2827 Jul 2026 · Rule change · EU
- DevelopmentEU finalises code of practice on marking and labelling AI-generated content10 Jun 2026 · Policy · EU
- DevelopmentBrazil's electoral court sets AI rules for 2026 elections, incl. 72-hour deepfake ban2 Mar 2026 · Rule change · BR
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