Rules / European Union

Guidelines on the implementation of the transparency obligations for certain AI systems under Article 50 of the AI Act

In forceGuidelineNon-binding

Explains the scope of Article 50 duties: telling people they are interacting with an AI system, marking synthetic audio/image/video/text, disclosing emotion-recognition and biometric categorisation, and labelling deepfakes and AI-generated public-interest text. Addressed to providers and deployers and to enforcing authorities.

Why it matters

Defines what counts as a chatbot interaction, deepfake or editorial-review exemption for obligations that already apply.

What it requires

Transparency to usersLabelling AI content
SourceEuropean Commission - Shaping Europe's digital future: https://digital-strategy.ec.europa.eu/en/library/guidelines-transparency-obligations-providers-and-deployers-ai-systems Checked against the source on 4 Oct 2026.

Cite this record

Guidelines on the implementation of the transparency obligations for certain AI systems under Article 50 of the AI Act. European Commission. Status: In force. wheresthe.ai, https://wheresthe.ai/rule/eu-guidelines-article-50-transparency-2026/ (verified 4 Oct 2026).

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