# Draft Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Second Amendment Rules, 2026

- **Jurisdiction:** India (IN)
- **Type:** Regulation · **Status:** In consultation · **Binding:** yes
- **Issued by:** Ministry of Electronics and Information Technology (MeitY)
- **Proposed:** 30 Mar 2026 · **Adopted:** — · **Effective:** —
- **Obligations:** Labelling AI content, Transparency to users, Penalties
- **Sectors:** Media, Consumer
- **Penalties:** Proposed: non-compliance would affect safe-harbour under Section 79 of the IT Act.

## Summary
Draft rules that would make compliance with MeitY clarifications, advisories, directions, SOPs and codes of practice part of intermediaries' due-diligence duties (new Rule 3(4)), tied to safe-harbour. A revised draft of 21 Apr 2026 added a requirement for a continuous, clearly visible label on synthetically generated visual content for its full duration.

## Why it matters
If finalised, MeitY's AI advisories would become effectively binding on platforms, and deepfake labels would need to stay on screen throughout a video.

## Source
[MeitY](https://www.meity.gov.in/static/uploads/2026/04/ec197f1206279efb4964965f0dede6c1.pdf) · [secondary](https://www.meity.gov.in/static/uploads/2026/03/30591fc6e322dcbcc9dae84a0f02e9e7.pdf)
Checked against the source on 4 Oct 2026. Comments closed 7 May 2026. Still a draft as of the AZB India AI Regulatory Update dated 8 Sep 2026; no final notification found.

## Cite
Draft Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Second Amendment Rules, 2026. Ministry of Electronics and Information Technology (MeitY). Status: In consultation. wheresthe.ai, https://wheresthe.ai/rule/in-it-rules-draft-second-amendment-2026/ (verified 4 Oct 2026).

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Canonical page: https://wheresthe.ai/rule/in-it-rules-draft-second-amendment-2026/ · Not legal advice.