# Guidelines on the implementation of the transparency obligations for certain AI systems under Article 50 of the AI Act

- **Jurisdiction:** European Union (EU)
- **Type:** Guideline · **Status:** In force · **Binding:** no
- **Issued by:** European Commission
- **Proposed:** 8 May 2026 · **Adopted:** 20 Jul 2026 · **Effective:** 2 Aug 2026
- **Obligations:** Transparency to users, Labelling AI content
- **Sectors:** All sectors

## Summary
Explains the scope of Article 50 duties: telling people they are interacting with an AI system, marking synthetic audio/image/video/text, disclosing emotion-recognition and biometric categorisation, and labelling deepfakes and AI-generated public-interest text. Addressed to providers and deployers and to enforcing authorities.

## Why it matters
Defines what counts as a chatbot interaction, deepfake or editorial-review exemption for obligations that already apply.

## Source
[European Commission - Shaping Europe's digital future](https://digital-strategy.ec.europa.eu/en/library/guidelines-transparency-obligations-providers-and-deployers-ai-systems)
Checked against the source on 4 Oct 2026.

## Cite
Guidelines on the implementation of the transparency obligations for certain AI systems under Article 50 of the AI Act. European Commission. Status: In force. wheresthe.ai, https://wheresthe.ai/rule/eu-guidelines-article-50-transparency-2026/ (verified 4 Oct 2026).

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Canonical page: https://wheresthe.ai/rule/eu-guidelines-article-50-transparency-2026/ · Not legal advice.