# Regulation (EU) 2024/1689 laying down harmonised rules on artificial intelligence (Artificial Intelligence Act)

- **Jurisdiction:** European Union (EU)
- **Type:** Regulation · **Status:** Partly in force · **Binding:** yes
- **Issued by:** European Parliament and Council of the EU (implemented by the European Commission AI Office and national authorities)
- **Proposed:** 21 Apr 2021 · **Adopted:** 13 Jun 2024 · **Effective:** 2 Feb 2025
- **Next milestone:** 2 Dec 2026: New bans on non-consensual sexual deepfake ('nudifier') and CSAM-generating AI apply; grace period ends for watermarking by generative AI systems placed on the market before 2 Aug 2026
- **Obligations:** Risk classification, Prohibited uses, Transparency to users, Labelling AI content, Registration or filing, Impact assessment, Human oversight, Incident reporting, Data governance, Copyright and training data, Frontier model safety, Regulatory sandbox, Penalties
- **Sectors:** All sectors
- **Penalties:** Up to EUR 35 million or 7% of worldwide annual turnover (prohibited practices); up to EUR 15 million or 3% for most other breaches; GPAI providers up to EUR 15 million or 3%.

## Summary
Risk-based EU law that bans certain AI practices, imposes conformity, documentation and oversight duties on high-risk AI systems, transparency duties on chatbots and generative AI, and separate duties on general-purpose AI (GPAI) model providers. It applies to providers, deployers, importers and distributors whose AI systems are placed on the EU market or whose outputs are used in the EU.

## Why it matters
Any company selling or using AI in the EU must already comply with the bans, AI-literacy and GPAI rules and, since 2 Aug 2026, the Article 50 transparency rules, with high-risk obligations now due 2 Dec 2027 (Annex III) and 2 Aug 2028 (Annex I).

## Source
[EUR-Lex (Official Journal of the EU)](https://eur-lex.europa.eu/eli/reg/2024/1689/oj) · [secondary](https://digital-strategy.ec.europa.eu/en/policies/regulatory-framework-ai)
Checked against the source on 4 Oct 2026. Published OJ 12 Jul 2024; in force 1 Aug 2024. Phases as amended by the Digital Omnibus on AI (Reg. 2026/1744): 2 Feb 2025 prohibitions + AI literacy; 2 Aug 2025 GPAI obligations, governance, penalties; 2 Aug 2026 Article 50 transparency, Commission GPAI enforcement powers and general application; 2 Dec 2026 two new prohibitions; 2 Dec 2027 Annex III high-risk; 2 Aug 2027 GPAI models placed before Aug 2025 must comply and national sandboxes due; 2 Aug 2028 Annex I (product-embedded) high-risk; 2 Aug 2030 legacy public-sector high-risk systems.

## Cite
Regulation (EU) 2024/1689 laying down harmonised rules on artificial intelligence (Artificial Intelligence Act). European Parliament and Council of the EU (implemented by the European Commission AI Office and national authorities). Status: Partly in force. wheresthe.ai, https://wheresthe.ai/rule/eu-ai-act-2024-1689/ (verified 4 Oct 2026).

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Canonical page: https://wheresthe.ai/rule/eu-ai-act-2024-1689/ · Not legal advice.