# Measures for Labelling Artificial Intelligence-Generated and Synthesised Content

- **Jurisdiction:** China (CN)
- **Type:** Regulation · **Status:** In force · **Binding:** yes
- **Issued by:** Cyberspace Administration of China (CAC), MIIT, MPS, NRTA
- **Proposed:** — · **Adopted:** 7 Mar 2025 · **Effective:** 1 Sep 2025
- **Obligations:** Labelling AI content, Transparency to users
- **Sectors:** Media, Consumer

## Summary
Requires service providers to add explicit (visible/audible) labels and implicit labels (metadata) to AI-generated text, images, audio, video and virtual scenes, and requires platforms distributing content to detect and flag AI content. App stores must check labelling compliance.

## Why it matters
From 1 Sep 2025 every AI content service and content platform in China must apply both visible labels and embedded metadata.

## Source
[CAC](https://www.cac.gov.cn/2025-03/14/c_1743654684782215.htm)
Checked against the source on 4 Oct 2026. Notice 国信办通字〔2025〕2号 dated 7 Mar 2025, published 14 Mar 2025.

## Cite
Measures for Labelling Artificial Intelligence-Generated and Synthesised Content. Cyberspace Administration of China (CAC), MIIT, MPS, NRTA. Status: In force. wheresthe.ai, https://wheresthe.ai/rule/cn-cac-ai-generated-content-labelling-measures-2025/ (verified 4 Oct 2026).

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Canonical page: https://wheresthe.ai/rule/cn-cac-ai-generated-content-labelling-measures-2025/ · Not legal advice.